Le Black Pearl
Le Black Pearl is a rum and cocktail bar in Reims with a committed pirate theme and, more importantly, a real point of view — a wall of arranged rums, a proper cocktail list, tapas to go with them. It's the kind of place with genuine brand DNA. The problem was never the concept.
- Type
- Rum & cocktail bar
- Place
- Reims, France
- Old stack
- Dated themed template
- Focus
- Hospitality
- Pages rebuilt
- 5 captured
- Shown here
- 24 captures
The problem was the old site. It ran on a dark, dated themed template that leaned so hard into the pirate motif that it read as murky rather than atmospheric — a site you squinted at instead of one you wanted to sit inside. The menu, which is the actual reason to look the place up, was hard to find and harder to read.
This rebuild deliberately keeps the brand and drops the datedness. Same gold-on-black soul, but composed like a real bar with real lighting: a full carte on the page — cocktails, the 44 arranged rums, tapas — and clear, honest actions to reserve a table or get directions.
Both ways, every page.
Original on the left, rebuild on the right — the same page, the same viewport. A redesign is judged past the homepage, so every page we hold both sides of is here, desktop and mobile. Where the rebuild folded several pages into one, every original is shown against it rather than one being picked to flatter the comparison.
Home
Before / AfterCarte
3 pages → 1Three near-identical menu pages, one per venue. The rebuild serves one.
Rhums
Before / AfterEvenements
Before / AfterContact
Before / AfterArea by area.
The working notes from the rebuild, unedited — what the original site did, and what replaced it. Written while the work was happening, in the language the site is in.
networkidle never settles.prefers-reduced-motion.Have a site that
needs this too?
If your website no longer matches the quality of the work you do, that is the problem we solve. Tell us about the business and where the site falls short.
Or write to [email protected] — it reaches the same place.























